Translate your global content or Pay the Price: 70 Percent of U.S. Content Marketers Engage Global Consumers in English Only!

11 Dec
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A new report, “Translate or Pay the Price: Overlooked Marketing Opportunities for Global Businesses,” found that close to 63 percent of respondents had between six and 50 percent of their customer base located outside the U.S. The survey results also revealed that  65 percent of respondents admit that less than five percent of their budget is dedicated to reaching non-English-speaking customers in and outside the U.S.
Companies are also marketing with only English-language content. Nearly 70 percent of respondents reveal that their companies market to other countries using only English-language content. VP of Smartling Kelly believes marketers who do not prioritize the translation of their valuable content are at a great disadvantage when trying to do business globally. For rest of article see below:

70 Percent of U.S. Content Marketers Engage Global Consumers in English Only/ | App Developer Magazine.

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